In Conversation with Victoria Whitelaw

How do you see gestures like giving flowers on Mother's Day playing a role in how people express care, appreciation and connection within modern families? 

Flowers have a unique way of expressing what words sometimes cannot. In modern families, where life is often busy and layered, a simple gesture like giving flowers becomes a moment of pause and a way to acknowledge care, gratitude and connection in a tangible, heartfelt way. 

It's not about the scale of the gesture, but the intention behind it. Flowers can quietly say "I see you," "thank you," or "I'm thinking of you," and that sentiment resonates across all types of families and relationships. 

From your experience, how have definitions of family and motherhood evolved in recent years, and how is this reflected in the way people choose to celebrate occasions like Mother's Day? 

We've seen a beautiful shift in how people define both family and motherhood. It's no longer confined to traditional structures and now embraces blended families, chosen families, single parents, same-sex parents, grandparents and maternal figures in all forms. 

This is reflected in Mother's Day celebrations becoming more inclusive and personal. People are celebrating not just mothers, but anyone who has offered care, guidance and unconditional support. It's less about tradition for tradition's sake, and more about recognising the people who have shaped our lives. 

Mother's Day can mean different things to different people. How can individuals approach the day with sensitivity, particularly when navigating more complex family dynamics? 

Mother's Day can hold a mix of emotions, and I think it's important to approach it with gentleness. Sensitivity comes from recognising that everyone's experience is different. Sometimes the most meaningful approach is simply acknowledging that, whether through a quiet gesture, a conversation, or choosing not to participate in the traditional sense. There's no right or wrong way to honour the day. It's about what feels respectful and authentic to your own circumstances. 

What advice would you give to those wanting to acknowledge maternal figures in a thoughtful and meaningful way, beyond the gesture itself? 

The most meaningful gestures are those that feel considered and personal. It might be sharing a memory, expressing something you've never said before, or taking the time to truly be present. Flowers are a beautiful starting point, but it's the sentiment behind them that creates a lasting impact. A handwritten note, a quiet moment together, or a simple acknowledgement of someone's influence can mean far more than something elaborate. Ultimately, it's about showing someone that their role in your life is seen and valued. 

In your work, you often support clients through significant life transitions. How important are small, considered gestures, like gifting flowers, during these moments? 

In times of transition, it's often the smallest gestures that carry the greatest weight. When people are navigating change, a thoughtful gesture can provide comfort, reassurance and support. Flowers have a quiet way of softening difficult moments. They don't demand anything, but they offer presence, care and a reminder that someone is thinking of you. These gestures remind people that even in challenging times, there is kindness and connection around them. 

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