In Conversation with Nick Theodossi

Your name has long been synonymous with prestige cars in Melbourne. What do you think has defined the Nick Theodossi brand over the years?

I believe what truly defines the Nick Theodossi brand is trust, quality, and consistency. Since our beginning in 1971, we’ve built lasting relationships with our clients by consistently offering exceptional vehicles and unmatched customer service. People know that when they walk into our showroom, they can expect integrity and a deep understanding of what a luxury car means beyond just driving — it’s an experience, a lifestyle, and a reflection of personal taste and success.

What first drew you to high-performance European cars, and how did that passion evolve into a dealership?

From a young age, I've always been captivated by cars — just seeing them has always sparked genuine excitement in me. I still vividly remember admiring the classic lines of the 1950s Ford Customline and the timeless elegance of the E-Type Jaguar. As the years pass, cars only grow more beautiful and compelling, each new model an even greater pleasure to behold. Even today, I find myself stepping back to appreciate their design, their craftsmanship, and the incredible innovations they offer — it’s truly remarkable how far we've come.

With such a dynamic range, what is one car currently in the showroom that you think every enthusiast should see?

It’s always tough to single out just one, but right now, I think every enthusiast should see the latest Ferrari model we have in our showroom. Ferrari continues to set new standards in design, technology, and performance. Their cars embody the essence of driving passion, making them something you have to experience firsthand. Ferrari captures everything that's exciting about modern supercars — innovation, exhilarating power, and unmistakable Italian flair!

Car culture is as much about lifestyle as it is performance. What role do you think the dealership plays in that world?

Our dealership isn’t just about selling cars, it’s about creating a community where enthusiasts feel at home. We see ourselves as curators of a lifestyle. The relationships we build are the most important part of our business, and the advice we offer is designed to enrich our customers’ experience. For us, performance vehicles are gateways to experiences and relationships that go beyond driving. Our clients become friends, and our dealership becomes a hub where they can relax and indulge in their passion for luxury cars.

What does the next chapter look like for Nick Theodossi?

The next chapter for us is very exciting. We plan to continue evolving alongside the automotive industry, embracing innovation and new technology without losing sight of our core values — family, community, and integrity. We've recently built a stunning SUV centre to highlight a larger range of luxury cars. The future is about enhancing our digital and customer experience, ensuring that whether our clients visit us in person or online, they receive the unparalleled service they've come to expect from the Nick Theodossi name.

Learn more - https://www.nicktheodossi.com.au/