The Accidental Entrepreneur

We spoke to Dominique Gauci about her unexpected journey from daily drawings to a thriving art business, her signature geometric style, and how one collaboration changed everything.

What motivated you to launch your own creative business?

I would honestly say I fell into launching my own business. After graduating with my bachelor's degree in communication design, I went on to study at Columbia University in NYC and set myself a goal of “a drawing a day.” I remember posting on social media a geometric hand drawing of Leonardo DiCaprio that I did from my dorm room windowsill—this was the catalyst for starting DG DESIGNS. So many people started messaging me, asking if they could buy the piece or if I could create a custom one. Now, nine years later and over 25,000 prints sold, I’m so grateful for setting myself that challenge that led to my accidental business!

How did you develop your distinct geometric print style?

I started experimenting with this style at university and knew I was onto something when I kept getting High Distinctions - ha-ha! When I look back at my early prints, they were so minimal and nowhere near as detailed as they are today. I can safely say I’ve done at least 5,000 designs, and it’s wild to see the progressive evolution of my distinctive style.

In what ways have collaborations with major brands influenced your artistic path?

Over the last eight or so years, I’ve worked with some major brands, including KIA, Barbie, Westfield, L’Oréal, and more. The biggest influence on my business journey would have to be collaborating with the AFL. Before AFL, my audience was mostly people in their 20s and 30s. Now - my biggest audience is kids! One collaboration completely changed my entire demographic and business model.

How do you envision your prints enhancing the spaces they inhabit?

My prints are certainly a feature piece or focal point in any room. Whether it's a life-size AFL decal or one of my travel photography prints from around the world, my artwork is always created with the intention of being a conversation starter.

What’s next for you and your creative journey?

This year, I’m focusing on my Dolce Dominique (travel photography) collection. When I started my business, I was in my early 20s and loved creating bright, pop-culture prints of my heroes. As I’ve grown up, my taste in art has matured - and so have many of my customers who have been with me on this journey. I’m happiest when I’m exploring the world, and I want to share the incredible views I have the privilege of capturing with my customers!

LEARN MORE https://domgaucidesigns.com.au/