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Laying the Groundwork for Spring

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Author John Bongiorno

01 July 2025

The Melbourne market is heading into its seasonal winter hiatus, but there is more going on behind the scenes than meets the eye. While some vendors have temporarily retreated due to school holidays or travel, pre-spring planning is well and truly underway. We are in discussions with clients preparing for September and October campaigns, and the level of early engagement is encouraging.

Buyer activity has remained steady, with solid turnout at opens and consistent auction clearance rates across our key areas. There is a sense of strategic patience in the air, as buyers look to position themselves ahead of what is expected to be a strong spring season. This measured confidence is reflected in the quality of offers we are seeing, particularly for well-presented homes with lifestyle appeal or long-term growth potential.

Consistency is the defining feature of today’s market. Vendors who are prepared and priced appropriately are achieving excellent results, both at auction and via off-market campaigns. This reinforces the value of starting conversations early and ensuring your property is market-ready before spring.

If you are thinking of selling, now is the time to prepare. We expect a sharp increase in listings from August onwards, so strategic timing will be critical. At Marshall White, our teams are already laying the groundwork to help clients step confidently into the next phase of the market.

Experience, preparation and timing will be everything this spring, and our team is here to assist you.

Image Source: Project Grandview https://www.marshallwhite.com.au/project/646-high-street-prahran-vic-1625493